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The Definer Pro

The brief is never the problem.

The Definer extracts insights from client documents, reframes the stated brief into the real strategic challenge, and surfaces the category conventions your work will challenge. It is the entry point to the pitch cascade: everything downstream depends on what you define here.

01 Create Your Project

Upload your client brief and supporting research. The Definer reads your documents, extracts strategic insights, and auto-fills project details so you spend time thinking, not typing.

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02 Insight Extraction

Surface strategic opportunities, competitive gaps, and risk factors your brief may not have stated directly. Every insight is grounded in your research with source attribution, not AI guesswork.

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03 Reframe the Problem

Turn a stated brief into a sharp problem definition and category convention. Lock your reframe and cascade it forward to every downstream tool. The problem you define here shapes the entire pitch.

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See The Definer in action.

Watch the video walkthrough →