The Spark generates platform-specific starting points for video work built for how people actually consume content on TikTok, Instagram, YouTube and LinkedIn. Directions your creative team shapes into production-ready work.
Three social-native video directions from a single strategic territory. Each comes with a hook, a spark, a synopsis, and a client pitch line. Same territory, completely different executions. Take these further with your creative team. If one resonates, vary it. If none do, regenerate.
Shot-by-shot scene breakdowns with timing, visual treatment, audio direction, format fit, and production notes. Each concept is specified to a level a production team can brief from. Not a mood board. A production document.
Five sliders shape how concepts feel: serious to comedic, familiar to surreal, retro to contemporary, subtle to chaotic, lo-fi to polished. Add executional constraints like colour palettes, production boundaries, and format rules. The sliders control tone. The constraints control boundaries.
