The Decoder works backwards from finished creative to surface the strategic framework the work implies. Upload existing campaigns, brand assets, or competitor work and decode the positioning, audience assumptions, and category conventions embedded in them.
Describe the creative work and upload the assets. Campaign screenshots, print ads, storyboards, video scripts. The more detail you provide, the sharper the decode. The AI analyses both your description and the uploaded materials together.
Eight strategic fields reverse-engineered from the creative: the real problem, category convention, audience tension, position claimed, strategic direction, exclusions, organising thought, and brand attitude. Each field maps to a tool in the cascade and carries a confidence rating.
The full decoded strategy in a single statement, with an 80% confidence score and every field from organising thought to brand attitude. Export the complete decode as a Word document. Use it to map competitor strategy, stress-test your own work, or walk into a pitch with intelligence the client did not ask for.
Import your locked pitch and the Decoder compares the strategy your creative implies against the strategy you committed to. Six fields, including the exclusions. Each aligned, partial or divergent, with a note explaining exactly what moved, and a recommendation that commits to one action: pull the creative back, update the strategy through the cascade, or accept the divergence deliberately. Download the whole check as a client-ready report. The Readiness Check finds the objections. The Drift Check finds the drift. Requires a pitch completed through the cascade (Pro).
