The Decoder works backwards from finished creative to surface the strategic framework the work implies. Upload existing campaigns, brand assets, or competitor work and decode the positioning, audience assumptions, and category conventions embedded in them.
Describe the creative work and upload the assets. Campaign screenshots, print ads, storyboards, video scripts. The more detail you provide, the sharper the decode. The AI analyses both your description and the uploaded materials together.
Eight strategic fields reverse-engineered from the creative: the real problem, category convention, audience tension, position claimed, strategic direction, exclusions, organising thought, and brand attitude. Each field maps to a tool in the cascade and carries a confidence rating.
The full decoded strategy in a single statement, with an 80% confidence score and every field from organising thought to brand attitude. Export the complete decode as a Word document. Use it to map competitor strategy, stress-test your own work, or walk into a pitch with intelligence the client did not ask for.
