01Strategic Context
Import from a completed pitch and the full cascade loads: territory, audience tension, competitive positioning, exclusions. Everything the AI needs to generate grounded concepts, not a brainstorm list.
The Prototyper generates raw material for your pre-production process: innovation directions with built-in assumption testing and risk identification. Not just what to build, but what to prove first. Draft directions your team shapes into pitch-ready work.
Import from a completed pitch and the full cascade loads: territory, audience tension, competitive positioning, exclusions. Everything the AI needs to generate grounded concepts, not a brainstorm list.
Convert any concept into consumer-facing copy. Insight, benefit, reason to believe. Each field is editable. The preview assembles it into a single narrative a consumer would read, with a Midjourney prompt for key visuals.
Export with full control: concept details, confidence assessment, test concept copy, and visualisation prompt. Word or PowerPoint, ready for the pitch deck or innovation workshop.
